Welcome to the
Spiro•verse

Where brands don’t just show up,
they pull people in

Experience Brand Gravity

Bonding Brand & Customer.

Your brand already has gravity.
Most just aren’t building it.

Attention is easy to buy.
But attention doesn’t create loyalty.
And it doesn’t drive sustained growth.

Participation does.

Because when people participate, they connect.
When they connect, they remember.
And when they remember, they choose you.

That’s what we call Brand Gravity;
the pull, connection, and preference people feel toward a brand.

THE SHIFT

Most experiential strategies optimize for the event.

A bigger moment.
A better experience.
A stronger impression.

But even great experiences fade if it’s not connected to
something bigger.

That’s why so many brands invest in experiences
but don’t see sustained impact.

OUR APPROACH

At Spiro, we design experiences as connected systems,
not isolated moments.

Every event, activation, and exhibit is built to work together,
move people through a journey:

Attraction → Participation → Relationship → Preference

Because growth doesn’t come from a single interaction.
It comes from how experiences compound over time.

Trusted by brands building lasting preference

Awards & Recognition

Recognized globally for work that drives both creative impact and business results.

Leadership

Meet Our Team

A global team of strategists, creatives, and operators
focused on one thing: Building Brand Gravity.

View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

Jeff Stelmach

Global President
Jeff Stelmach

Global President

Jeff draws upon three decades of experience representing some of the globe’s most recognizable brands. Having won the coveted Grand Ex Award for “Best Experiential Marketing Campaign” twice, Jeff has established himself as a visionary leader and trusted partner to top-tier brands.
View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

John Trinanes

Global Chief Creative Officer
John Trinanes

Global Chief Creative Officer

“JT” draws on two decades of leadership experience across multiple industries to lead our creative teams and advance our experiential & digital solutions. His talent has been recognized globally, by winning Clios, Hatch, Addy and EX awards and named one of the Top Creatives in Boston by The Adclub.
View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

Terry Campanaro

Global Chief Growth Officer
Terry Campanaro

Global Chief Growth Officer

Terry draws upon more than 25 years of experience developing integrated marketing solutions for clients. She manages more than $300 million in global revenue and oversees the efforts of our sales and client-service professionals, planning in-person, online & hybrid events for our clients.
View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

Carley Faircloth-Kilmurray

Global Chief Marketing, Strategy & Activations Officer
Carley Faircloth-Kilmurray

Global Chief Marketing, Strategy & Activations Officer

Carley is a global marketing leader with over 25 years of experience driving growth through brand, strategy, and experiential innovation. As Global Chief Marketing, Strategy & Activations Officer at Spiro, she connects creativity & commerce across marketing, strategy, and activations worldwide. Her bold, insight-driven work has inspired award-winning campaigns recognized with Platinum & Gold Hermes Awards, Campaign ME’s Start-Up Agency of the Year, and shortlisting for Campaign’s Global Agency of the Year.
View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

Debbie Kaplan

Global Chief Agency Operations Officer
Debbie Kaplan

Global Chief Agency Operations Officer

Debbie brings over 30 years of leadership experience in experiential marketing & operations, driving scalable growth & award-winning campaigns for global brands. Known for transforming organizations, fostering inclusive cultures & championing sustainability, she has delivered measurable results & operational excellence across top-tier agencies & Fortune 500 clients.
View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

Dominic D’Ambrosio

Global Chief Production Officer
Dominic D’Ambrosio

Global Chief Production Officer

Dom has over 25 years of experience leading diverse & talented teams to deliver compelling events, experiences & installations for some of the world’s leading brands. He has spent his career building successful teams and the infrastructure that enables excellent global execution.
View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

Dane Aloe

EVP, Strategy & Measurement
Dane Aloe

EVP, Strategy & Measurement

Dane leads the data, insight & innovation portfolios for our agency and our clients. Working alongside creative, production & technology, Dane helps define new ways to understand consumers, communities and clients & translates that into insights that can be measured with proven results.
View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More • View More •

Jennifer Shankman

EVP, Brand Activation Events
Jennifer Shankman

EVP, Brand Activation Events

Jen brings over 20 years of experience in experiential marketing, partnering with top global brands across multiple industries. Her expertise in client leadership, business development, and production has led to award-winning, culturally informed immersive experiences that captivate and convert.

Join Our Team

Global reach
Connected delivery

We’re structured to design and deliver experiences anywhere in the world,
with the consistency, quality, and control of a truly integrated global team.
Because Brand Gravity doesn’t stop at borders.

Key

◘ Spiro Agency Hub Countries

█ Recently completed Spiro work

What Clients Ask Us

What can I expect when working with Spiro?

You can expect a team built around you and your brand. Combining strategy, creativity, and execution from day one.

We focus on outcomes, not just output. That means clearer direction, stronger ideas, and experiences designed to deliver real business impact.

No noise. No ego. Just work that performs.
How is working with Spiro different than other agencies?

Most agencies focus on the moment. We focus on what the moment creates.

Every experience we design is built to strengthen preference, deepen connection, and move your brand forward.

Because the goal isn’t attention. It’s momentum.

How do you stay current with innovative solutions?

We stay close to the only thing that really matters: people.

Our teams constantly explore new technologies, formats, and creative approaches. But innovation only counts if it works for real audiences.

New tools. Smart thinking. Ideas that move at the speed of culture.
How do you impact my most important audiences: my customers and stakeholders?

We design experiences that influence how people feel about your brand.

By understanding what motivates your audiences,
we create moments that strengthen connection, build preference, and keep your brand top of mind.

That lasting bond between brand and audience is
what we call Brand Gravity.

Our Sustainability Commitment

We believe the experiences we create should leave
a lasting impression on audiences, not the environment.

That’s why sustainability is considered from the start, reducing impact while maintaining the quality and ambition our clients expect.

Because building Brand Gravity shouldn’t come
at the expense of the world around us.

Learn more

WHAT MAKES US DIFFERENT

We don’t just create experiences.
We engineer preference.

We don’t optimize for moments.
We optimize for outcomes.

We don’t measure what happened.
We measure what changed.

Stronger relationships.
Faster growth.

Brands that don’t just compete,
but hold.

That’s Brand Gravity.

Welcome to the Spiro•verse